Veloretti

Head‑turning bicycles perfected on the streets of
Amsterdam.

With 4 years of Shopify experience under their belts, Veloretti wanted to take an extra step with a new website to coincide with the launch of their brand new E-bike range, Ivy & Ace. They were already in touch with Numbered Studio about a stunning new redesign before we completed the collaborative lineup to build a world-class e-commerce experience.

The Amsterdam free-wheelers were looking global. They knew their E-bike range could be a huge success right around the world but they needed an e-commerce website that was flexible and powerful enough to match their international ambitions.

Veloretti's previous store was giving them a few headaches with regards to site updates. Important aspects were hard-coded and required expert developers to make simple changes. Veloretti wanted to take full control of their store. They wanted an industry-leading digital experience built with a simple front-end that their non-technical team could adjust on the go.

Looking for the opportunities.

Bike sales always depend on the weather. When the sun shines, sales go through the roof. With this in mind, Veloretti wanted to launch their brand new site during summer. This gave us a super limited amount of time to work in.

Some might have said the project was impossible. A total site overhaul within 4 weeks? It can't be done. We ignored this and looked for the opportunities. By stripping out everything that wasn't totally necessary, we were able to deliver on Veloretti's needs. In 4 weeks, we built a smaller prototype of the new store that focused solely on the E-bike launch. Once the new range was successfully launched we set about transitioning the rest of the store over to the new configuration, resulting in the site you see today.

The site is a headless Shopify Plus solution with Contentful CMS taking care of the front-end. With this tech-stack the Veloretti team can adjust and add new sections wherever they see fit, handing complete control to their team. Check the section below for more info on the custom bike configurator and post-launch results. 

Global scaling with headless e‑commerce.

Veloretti's website boasts one of the most complex product builders we've ever developed. With 100s of different product combinations available, Veloretti customers dive right into the heart of the workshop with an immersive and engaging bike builder.

And the true beauty of it lies behind the scenes. Made from pre-built sections in Contentful, with no hard-coding, the Veloretti team are free to add, edit and remove sections wherever and whenever they wish. They're not tied to developer time and instead can harness the full power of a world-class e-commerce platform.

The results? The Ivy & Ace launch went through the roof. An initial round of presales sold out in a matter of days, and 2 subsequent rounds sold out in a matter of hours. Veloretti have successfully scaled into new international markets and are making bold new steps in their journey to scaling right around the world.

Most importantly, the team are much happier now with their new website than the previous. Adding products, changing banners and headings, adjusting the entire UX flow, all of this and more is now firmly in their hands with the power of headless e-commerce on Shopify Plus.